Program Launch Code Live! Workshop: May 17-18th, 2017

Ready to Launch Your Program to the World? Let's Work on It Together in Real-Time on May 17-18th, 2017!


So you have an idea for putting a program together. But you’re “stuck” somewhere. Maybe it might be putting together your offer. Maybe it might be figuring out how to promote it. Maybe you’re just overwhelmed putting all of the pieces together.

I’ve now helped clients launch over 750 programs from top to bottom and want to help you too. I’m offering this live workshop as a way for you to leverage my vast experience without having to pay for my high one-on-one-rates.

By the end of this workshop, you'll have thorough guidance from me on every facet of developing and launching your very own lucrative program.

Can’t make it live? No worries! We have a replay option available as well.


  • You’re ready to roll up your sleeves and spend 2 focused days working with me working in a small group environment (or willing to go through the work on your own).
  • You are already generating some revenue in your business. 
  • Whether or not you’ve ever launched a program yourself, you’d like to learn how to do it strategically.
  • You’re interested in building a logical progression of content offerings OR you already have content offerings and you’d simply like to have a more cohesive structure to them.
  • You have one or more of these already: a) funds to invest in advertising OR b) an existing list OR c) contacts you feel confident will promote your program.


  • Develop a higher-level view of the purpose of your program, the outcome it will deliver and how to position it to drive higher enrollment.
  • Flesh out the structure of your program and content it should include to best guide enrollees through what they are looking to learn.
  • Figure out the best means to delivering your program to help enrollees consume it, put it to use and achieve maximum results with it.
  • Understand how best to market your program to attract leads and turn them into enrollees.
  • Learn how to make your program launch a smashing success with the most effective techniques to drive traffic.


Day 1 (May 17, 2017)

  • Session 1
    10:00-11:30 AM EDT
    Offer + Positioning

    You’ll learn how to nail down your offer and who you’ll be selling it to.

  • Session 2
    12:00-1:30 PM EDT
    Product Framework

    Where does this program fit into your overall product mix?

  • Session 3
    2:30-4:00 PM EDT
    Program Mapping

    We’ll map out your actual program.

  • Session 4
    4:30-6:00 PM EDT
    Packaging Programs

    How will you deliver your content to participants? We’ll look at that here.

Day 2 (May 18, 2017)

  • Session 5
    10:00-11:30 AM EDT
    Marketing Programs

    Now that you have your program ready to go, it’s time to get people enrolled. We’ll look at some basics of marketing along with the concept of preselling.

  • Session 6
    12:00-1:30 PM EDT
    Program Funnels

    You’ll learn what different types of funnels you can use to promote a program.

  • Session 7
    2:30-4:00 PM EDT
    Facebook Ads & Retargeting

    In a short workshop like this, we can’t cover every single detail about Facebook ads and retargeting but we’ll share with you what you need to know when it comes to advertising programs.

  • Session 8
    4:30-6:00 PM EDT
    JV Traffic & Wrap-up

    We’ll wrap up taking a look at how to run an effective joint venture promotion and cover some assorted topics like increasing retention and engagement rates.


On May 15th, you’ll be provided with some prep training and work to do prior to the live workshops. This will help you with formulating a solid idea so that our time together at the live workshop will be even more productive.

PLUS - you’ll get an assortment of checklists and blueprints to help make launching a program much easier and so that you’ll look like a total pro!

When you register, you’ll have the opportunity to add on participation in my weekly live office hours calls AND access to an exclusive Facebook mastermind community for workshop students at a substantially reduced monthly rate. With this, you'll be able to have all your questions answered and have guidance and support to help you create the best program you can!

I’ve made the office hour calls and community a monthly add-on so that you can get as much additional support as you need, for however long you need it, beyond the workshop itself. Office hour calls typically happen on Fridays at noon eastern and, of course, if you can’t make it live, replays will be available.



  • Access to prep training content
  • Access to live 2-day workshop with 12 hours of sessions
  • 90 day access to workshop session replays
  • Access to checklists and blueprints



Sharon Hayes is a marketing & business strategist and currently serves as CEO of Domainate Incorporated. On top of having built and sold numerous companies she founded, Sharon has also worked extensively with organizations of all sizes on strategy and implementation of marketing objectives through social media, community development, e-mail marketing, paid traffic and domain names. She has created 42 programs and has had over 14,000 people take her programs. Her client roster, past and present, includes Porsche, Tom Peters, Harvard Business School, IBM, Jean Chatzky, CBS MarketWatch, Good Life Project (Jonathan Fields), Alexandra Jamieson and thousands of others. 

Sharon is a proud alumni of Concordia University’s business program and has been working almost exclusively online since 1991 – predating commercial usage of the Internet.